Virtue Full Shampoo – Sephora
A luxurious shampoo that dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.
Hair Type: Straight
Hair Texture: Fine
Key Benefits: Cleans, Nourishes, and Volumizes
Formulation: Lightweight Liquid
Highlighted Ingredients:
– Phospholipids: Help fight frizz and protects against humidity.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Infused with a first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
This product is an Allure Best of Beauty winner.
Clinical Results: In a consumer perception study of 55 women who used Full Shampoo and Conditioner for 1 week, after 7 uses:
– 84% of women said their hair felt thicker
– 87% of women said their hair had more body
– 86% of women said their hair looked fuller
Additional information
| Ingredients | -Phospholipids: Help fight frizz and protects against humidity. Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, Peg-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Peg-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium Edta, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide. |
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by Harry
Amazing shampoo – adds so much body to my hair. Virtue has improved the texture and health of my hair so much
by Botero
Love love love! I’ve been looking for a shampoos for years that will work with my thin greasy straight/wavy hair and no luck. Finally I found a shampoo that properly cleans my hair, doesn’t dry it out and adds volume without making it frizzy and puffy. It adds volume and makes my hair look thick and voluptuous. I’m not sure it’ll work with other hair types but I can finally go out without blow drying my hair. Highly recommend for thin hair!
by Elle
Does exactly was it it’s says. Adds volume and texture to my fine and straight hair. Adds style to my short Bob.
by Bowens
I use to use LP. This is so much better! Pricey but does work. Fuller and adds volume. With it without root spray. No frizz at all. Adding softness to hair as well. Lathers extremely well. Just use a minimal amount. It will last a long time because no need to use a lot! And no oily roots. Second day hair, no oiliness.
by Ajay
This stuff is amazing omg! I would never go online to review a shampoo, or anything for that matter, but I had been struggling to find a shampoo that worked for my hair – my scalp/hair hated everything. Went through many different brands, tried a sample of this one and oh baby I’m committed!! Does everything it says it does in terms of fullness, also noticed it soothed my scalp and less hair shedding but can’t say whether that’s definitely due to changing hair products or just coincidence. Overall, hair looks and feels better than ever.
by Smith
Picked this up to try after highlights. Does thicken, blonde highlights look more natural than with Pureology Hydrate (PH has toner so any grey stood out & blonde pulled more whitish blonde). Will see if this starts to bother my scalp like Caviar shampoo (itch). Only drawback for me is the feel of hair – heavy, feels like I added a good amount of mousse, not light and silky. Good to style and my mature hair does look full and shiny so does what it claims to do without chemicals.