The James Brand x Timex Expedition North Titanium 41mm Automatic Watch – Timex US/CAN

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.

The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people's stage names.

In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.

Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. When a customer is familiar with a brand or favors it incomparably over its competitors, a corporation has reached a high level of brand equity. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand.

Expedition may refer to:

• An exploration, journey, or voyage undertaken by a group of people especially for discovery and scientific research

North is one of the four compass points or cardinal directions. It is the opposite of south and is perpendicular to east and west. North is a noun, adjective, or adverb indicating direction or geography.

The is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. The is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with nouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers.

Titanium is a chemical element; it has symbol Ti and atomic number 22. Found in nature only as an oxide, it can be reduced to produce a lustrous transition metal with a silver color, low density, and high strength, resistant to corrosion in sea water, aqua regia, and chlorine.

Titanium was discovered in Cornwall, Great Britain, by William Gregor in 1791 and was named by Martin Heinrich Klaproth after the Titans of Greek mythology. The element occurs within a number of minerals, principally rutile and ilmenite, which are widely distributed in the Earth's crust and lithosphere; it is found in almost all living things, as well as bodies of water, rocks, and soils. The metal is extracted from its principal mineral ores by the Kroll and Hunter processes. The most common compound, titanium dioxide, is a popular photocatalyst and is used in the manufacture of white pigments. Other compounds include titanium tetrachloride (TiCl₄), a component of smoke screens and catalysts; and titanium trichloride (TiCl₃), which is used as a catalyst in the production of polypropylene.

Titanium can be alloyed with iron, aluminium, vanadium, and molybdenum, among other elements. The resulting titanium alloys are strong, lightweight, and versatile, with applications including aerospace (jet engines, missiles, and spacecraft), military, industrial processes (chemicals and petrochemicals, desalination plants, pulp, and paper), automotive, agriculture (farming), sporting goods, jewelry, and consumer electronics. Titanium is also considered one of the most biocompatible metals, leading to a range of medical applications including prostheses, orthopedic implants, dental implants, and surgical instruments.

The two most useful properties of the metal are corrosion resistance and strength-to-density ratio, the highest of any metallic element. In its unalloyed condition, titanium is as strong as some steels, but less dense. There are two allotropic forms and five naturally occurring isotopes of this element, ⁴⁶Ti through ⁵⁰Ti, with ⁴⁸Ti being the most abundant (73.8%).

A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached by a watch strap or other type of bracelet, including metal bands, leather straps, or any other kind of bracelet. A pocket watch is designed for a person to carry in a pocket, often attached to a chain.

Watches appeared in the 16th century. During most of its history, the watch was a mechanical device, driven by clockwork, powered by winding a mainspring, and keeping time with an oscillating balance wheel. These are called mechanical watches.

In the 1960s the electronic quartz watch was invented, which was powered by a battery and kept time with a vibrating quartz crystal. By the 1980s the quartz watch had taken over most of the market from the mechanical watch. Historically, this is called the quartz revolution (also known as the quartz crisis in Switzerland).

Developments in the 2010s include smart watches, which are elaborate computer-like electronic devices designed to be worn on a wrist. They generally incorporate timekeeping functions, but these are only a small subset of the smartwatch's facilities.

In general, modern watches often display the day, date, month, and year. For mechanical watches, various extra features called "complications", such as moon-phase displays and the different types of tourbillon, are sometimes included. Most electronic quartz watches, on the other hand, include time-related features such as timers, chronographs, and alarm functions. Furthermore, some modern watches (like smart watches) even incorporate calculators, GPS and Bluetooth technology or have heart-rate monitoring capabilities, and some of them use radio clock technology to regularly correct the time.

Most watches that are used mainly for timekeeping have quartz movements. However, expensive collectible watches, valued more for their elaborate craftsmanship, aesthetic appeal, and glamorous design than for simple timekeeping, often have traditional mechanical movements, despite being less accurate and more expensive than their electronic counterparts. As of 2018, the most expensive watch ever sold at auction was the Patek Philippe Henry Graves Supercomplication, the world's most complicated mechanical watch until 1989, fetching US$24 million (CHF 23,237,000) in Geneva on 11 November 2014. As of December 2019, the most expensive watch ever sold at auction (and wristwatch) was the Patek Philippe Grandmaster Chime Ref. 6300A-010, fetching US$31.19 million (CHF 31,000,000) in Geneva on 9 November 2019.

X, or x, is the twenty-fourth letter of the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ex (pronounced ), plural exes.