24/7® Perfect Coverage Bra – ThirdLove

24 may refer to:

• 24 (number), the natural number following 23 and preceding 25
• one of the years 24 BC, AD 24, 1924, 2024

7

7 (seven) is the natural number following 6 and preceding 8. It is the only prime number preceding a cube.

As an early prime number in the series of positive integers, the number seven has greatly symbolic associations in religion, mythology, superstition and philosophy. The seven classical planets resulted in seven being the number of days in a week. 7 is often considered lucky in Western culture and is often seen as highly symbolic. Unlike Western culture, in Vietnamese culture, the number seven is sometimes considered unlucky.

A bra, short for brassiere or brassière (US: , UK: ; French: [bʁasjɛʁ]), is a form-fitting underwear that is primarily used to support and cover a woman's breasts. A typical bra consists of a chest band that wraps around the torso, supporting two breast cups that are held in place by shoulder straps. A bra usually fastens in the back, using a hook and eye fastener, although bras are available in a large range of styles and sizes, including front-fastening and backless designs. Some bras are designed for specific functions, such as nursing bras to facilitate breastfeeding or sports bras to minimize discomfort during exercise.

Although women in ancient Greece and Rome wore garments to support their breasts, the first modern bra is attributed to 19-year-old Mary Phelps Jacob who created the garment in 1913 by using two handkerchiefs and some ribbon. After patenting her design in 1914, she briefly manufactured bras at a two-woman factory in Boston, Massachusetts before selling her patent to the Warner Brothers Corset Company, which began mass-producing the garment. The bra gained widespread adoption during the first half of the twentieth century, when it largely replaced the corset. The majority of Western women today wear bras, with a minority choosing to go braless. Bra manufacturing and retailing are key components of the multi-billion-dollar global lingerie industry.

Perfect commonly refers to:

• Perfection; completeness, and excellence
• Perfect (grammar), a grammatical category in some languages

Perfect may also refer to:

ThirdLove is an American lingerie company founded by Heidi Zak and her husband, David Spector, in 2013. The brand is known for marketing body positivity and offering size-inclusive bras and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style.

In 2017, Zak was named one of Fast Company's "100 Most Creative People".

In 2019, Zak and Spector received an EY Entrepreneur of the Year Award for the Northern California region.

In 2021, NPD Group named ThirdLove the "third largest online intimate apparel brand" in the US, behind Victoria's Secret and American Eagle's Aerie brands.