Fruit Pigmented Natural Mascara – Cruelty Free | 100% PURE
This natural mascaras are always cruelty-free. Give your lashes a boost without irritating your eyes with a fruit pigmented mascara from 100% PURE today!
This dark mascara lengthens and separates lashes without clumping, smudging, or flaking. It also coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals.
DIRECTIONS
Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved
Additional information
| SIZE | 0.35 oz /10g |
|---|---|
| SOURCE | Made in USA |

by Olena
I couldn’t reach the desired effect as I used to with my old mascara. It is too damp and the excess of moisture doesn’t let to built up the length. I would say that the texture of it is too heavy and sticky which makes it impossible to create some volume:( Also, for me personally, it is too much of scent.
by Molly
I usually use 100% Pure’s volumizing mascara, but I decided to give this one a try. It has a much thinner consistency and gives a more natural look, and on me, is more like a lash tint and gives no volume (which is great if that’s what you’re looking for!) I have naturally strawberry blonde hair and naturally long, but pretty much invisible eyelashes, so it’s great for me! I’m definitely going to finish this tube, but I think next time I’m going to go back the volumizing one.
by Kimberly
Love this product. Makes my lashes look nice and long
by Kristin
I love the natural ingredients. It goes on nicely and looks natural, not like spider eyes which is awesome. My only complaint is that it dries out very quickly. Doesnt last much longer than 3-5 weeks on average. But I will continue to purchase it as I love it so much.