BRAVIA XR A90J 4K Smart TV | OLED TV with HDR
Sony’s best OLED Smart TV with extreme brightness & revolutionary Cognitive Processor XR. A90J works perfect with PS5 & support Google TV.
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever pictures.
Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “Hey Google, what should I watch?”. Even get answers on screen, control smart home devices, and more.



by Fred
I bought a month ago, I like the slim design and the great picture I get when I’m watching my favorite movie. I like the features this tv has to offer and it sounds great!
by Larry
I would recommend this to everyone. Great picture and sound. No issue with connecting anything. Everything works as it should.
by Mike
We had a high end plasma TV that we loved. There was no led TV that even came close until now. Wow, we are amazed by the viewing experience. It is everything the reviews say it is. Sony hit it out of the ballpark. The colors the clarity, the sound. We have a surround sound system that we bought years ago that we haven’t used yet. The sound is that good. We just love it.
by Zorolina
Great TV, Viewers delight, Very intuitive Operating System, Smart Audio! Have goodie bag promotion as well!!
by Sonya
I bought this TV towards the end of December and have registered it as well. 1 issue is that the bass makes a crackling sound which I do not enjoy. Have also adjusted the equalizer to 0 bass sound but still makes the crackling sound.
by John
Bought the TV las month. OS works really fast. No issues with anything. Would like for it to have included 4 HDMI 2.1 ports instead of just 2. Sound is great and this TV is also great for gaming. Brightness is very high however, on some movies the VIVID setting can look really bad. Especially if the movie is not HDR. On regular SDR content Vivid can look bad. On HDR content it looks real good.