BRAVIA XR A90J 4K Smart TV | OLED TV with HDR

Sony’s best OLED Smart TV with extreme brightness & revolutionary Cognitive Processor XR. A90J works perfect with PS5 & support Google TV.

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SKU: A90J Series Category: Tag:
World’s first cognitive intelligence TV

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Revolutionary OLED pictures, as perceived by the human eye

Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever pictures.

Turn any sound into a truly immersive experience

Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

Hands-free entertainment with help from Google

With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “Hey Google, what should I watch?”. Even get answers on screen, control smart home devices, and more.

4K, 4-K or 4k may refer to:

  • 4000 (number)
  • Four kibibytes (4 × 1024 bytes, better written 4 KiB)
    • 4K disk sector size (Advanced Format)
    • 4K demoscene compo, a computer art competition using programs limited to 4 kibibytes
    • The Java 4K Game Programming Contest
  • 4K resolution, a collective term for digital video formats having a horizontal resolution of approximately 4,000 pixels
    • 4K UHDTV, an ultra-high-definition television format
  • 4K, the IATA airline code for Askari Aviation
  • 4K, an alternative name for Cuatro Cabezas (Four Heads), an Argentine multimedia production company.
  • 4K, model of Toyota K engine
  • 4K, the production code for the 1976 Doctor Who serial The Brain of Morbius
  • 4KScore test for prostate cancer screening
  • Kenn Borek Air, a Canadian airline IATA code

An organic light-emitting diode (OLED), also known as organic electroluminescent (organic EL) diode, is a type of light-emitting diode (LED) in which the emissive electroluminescent layer is an organic compound film that emits light in response to an electric current. This organic layer is situated between two electrodes; typically, at least one of these electrodes is transparent. OLEDs are used to create digital displays in devices such as television screens, computer monitors, and portable systems such as smartphones and handheld game consoles. A major area of research is the development of white OLED devices for use in solid-state lighting applications.

There are two main families of OLED: those based on small molecules and those employing polymers. Adding mobile ions to an OLED creates a light-emitting electrochemical cell (LEC) which has a slightly different mode of operation. An OLED display can be driven with a passive-matrix (PMOLED) or active-matrix (AMOLED) control scheme. In the PMOLED scheme, each row and line in the display is controlled sequentially, one by one, whereas AMOLED control uses a thin-film transistor (TFT) backplane to directly access and switch each individual pixel on or off, allowing for higher resolution and larger display sizes. OLEDs are fundamentally different from LEDs, which are based on a p-n diode crystalline solid structure. In LEDs, doping is used to create p- and n-regions by changing the conductivity of the host semiconductor. OLEDs do not employ a crystalline p-n structure. Doping of OLEDs is used to increase radiative efficiency by direct modification of the quantum-mechanical optical recombination rate. Doping is additionally used to determine the wavelength of photon emission.

OLED displays are made in a similar way to LCDs, including manufacturing of several displays on a mother substrate that is later thinned and cut into several displays. Substrates for OLED displays come in the same sizes as those used for manufacturing LCDs. For OLED manufacture, after the formation of TFTs (for active matrix displays), addressable grids (for passive matrix displays), or indium tin oxide (ITO) segments (for segment displays), the display is coated with hole injection, transport and blocking layers, as well with electroluminescent material after the first two layers, after which ITO or metal may be applied again as a cathode. Later, the entire stack of materials is encapsulated. The TFT layer, addressable grid, or ITO segments serve as or are connected to the anode, which may be made of ITO or metal. OLEDs can be made flexible and transparent, with transparent displays being used in smartphones with optical fingerprint scanners and flexible displays being used in foldable smartphones.

Smart may refer to a high level of intelligence or "street smarts".

"Smart" or SMART may also refer to the following.

With or WITH may refer to:

  • With, a preposition in English
  • Carl Johannes With (1877–1923), Danish doctor and arachnologist
  • With (character), a character in D. N. Angel
  • With (novel), a novel by Donald Harrington
  • With (album), a 2014 album by TVXQ
  • With (EP), a 2021 EP by Nam Woo-hyun
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6 Reviews For This Product

  1. 06

    by Fred

    I bought a month ago, I like the slim design and the great picture I get when I’m watching my favorite movie. I like the features this tv has to offer and it sounds great!

  2. 06

    by Larry

    I would recommend this to everyone. Great picture and sound. No issue with connecting anything. Everything works as it should.

  3. 06

    by Mike

    We had a high end plasma TV that we loved. There was no led TV that even came close until now. Wow, we are amazed by the viewing experience. It is everything the reviews say it is. Sony hit it out of the ballpark. The colors the clarity, the sound. We have a surround sound system that we bought years ago that we haven’t used yet. The sound is that good. We just love it.

  4. 06

    by Zorolina

    Great TV, Viewers delight, Very intuitive Operating System, Smart Audio! Have goodie bag promotion as well!!

  5. 06

    by Sonya

    I bought this TV towards the end of December and have registered it as well. 1 issue is that the bass makes a crackling sound which I do not enjoy. Have also adjusted the equalizer to 0 bass sound but still makes the crackling sound.

  6. 06

    by John

    Bought the TV las month. OS works really fast. No issues with anything. Would like for it to have included 4 HDMI 2.1 ports instead of just 2. Sound is great and this TV is also great for gaming. Brightness is very high however, on some movies the VIVID setting can look really bad. Especially if the movie is not HDR. On regular SDR content Vivid can look bad. On HDR content it looks real good.

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