The Ordinary | Matrixyl 10% + HA | Cult Beauty

10 (ten) is the even natural number following 9 and preceding 11. Ten is the base of the decimal numeral system, the most common system of denoting numbers in both spoken and written language.

Beauty is commonly described as a feature of objects that makes them pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, art and taste are the main subjects of aesthetics, one of the fields of study within philosophy. As a positive aesthetic value, it is contrasted with ugliness as its negative counterpart.

One difficulty in understanding beauty is that it has both objective and subjective aspects: it is seen as a property of things but also as depending on the emotional response of observers. Because of its subjective side, beauty is said to be "in the eye of the beholder". It has been argued that the ability on the side of the subject needed to perceive and judge beauty, sometimes referred to as the "sense of taste", can be trained and that the verdicts of experts coincide in the long run. This suggests the standards of validity of judgments of beauty are intersubjective, i.e. dependent on a group of judges, rather than fully subjective or objective.

Conceptions of beauty aim to capture what is essential to all beautiful things. Classical conceptions define beauty in terms of the relation between the beautiful object as a whole and its parts: the parts should stand in the right proportion to each other and thus compose an integrated harmonious whole. Hedonist conceptions see a necessary connection between pleasure and beauty, e.g. that for an object to be beautiful is for it to cause disinterested pleasure. Other conceptions include defining beautiful objects in terms of their value, of a loving attitude toward them or of their function.

Cult is a lay term for a group perceived as requiring unwavering devotion to a set of beliefs and practices which are considered deviant outside the norms of society. Such groups are typically perceived as being led by a charismatic leader who tightly controls its members. It is in some contexts a pejorative term, also used for new religious movements and other social groups which are defined by their unusual religious, spiritual, or philosophical beliefs and rituals, or their common interest in a particular person, object, or goal. This sense of the term is weakly defined – having divergent definitions both in popular culture and academia – and has also been an ongoing source of contention among scholars across several fields of study.

Beginning in the 1930s, new religious movements perceived as cults became an object of sociological study within the context of the study of religious behavior. Since the 1940s, the Christian countercult movement has opposed some sects and new religious movements, labeling them cults because of their unorthodox beliefs. Since the 1970s, the secular anti-cult movement has opposed certain cults as a reaction to acts of violence and charged those with practicing brainwashing.

Groups labelled cults are found around the world and range in size from small localized groups to some international organizations with up to millions of members.

The is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. The is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with nouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers.